Keep in mind that the competition in Google's Keyword Planner Tool refers to paid advertising competitiveness of keywords rather than organic search competition, however, this is many times representative of the organic search competition as well.
In an ideal situation, your chosen keywords would have high search volume and low competition, however, these gold nuggets are difficult to find and will require some hard work, patience and maybe a little luck to find.
Competition refers to the difficulty of ranking for each particular keyword. There's no point in trying to rank for keywords you have no chance of ranking for. Competition is equally, if not more important. What constitutes the “right” search volume is going to be different for every site.Ĭompetition - Search volume isn't the only thing you need to consider. Unfortunately, there is not a magic number that represents the perfect search volume for everyone. Ranking highly for search terms with higher search volumes means more potential traffic and conversion potential for you and your store. Ideally you're looking for the keywords with the highest search volume. This is the total number of searches each month for each particular search phrase (keyword). Monthly Searches) - Search volume is usually measured in average monthly searches. Someone searching for "hair extensions" is likely in the early information gathering stage, however, someone searching for "20 inch brown hair extensions price" is likely further along the buying cycle and much closer to purchasing. Longtail Keywords - Longtail keywords are simply keywords that contain three or more words. Longtail keywords are important (hence them having their own name) because they make up over 70% of online searches according to Moz and also tend to convert better as they catch people further along in the buying cycle. Keywords are part of a web page’s metadata that helps search engines match a page to an appropriate search query. Keywords act as shortcuts to sum up the content of a page or site. Keywords - A keyword(s), in the context of search engine optimization, is a particular word or phrase describing the content of a web page or site. Understanding keywordsīefore you jump into doing keyword research for your online store, there are a few basic terms you'll come across that are important to know and understand. Depending on the search term and the volume of searches per month being made for that search term, the difference in just a few positions can represent significant revenue loss in the long term. In short, the closer you are to the top of Google for relevant search terms the more traffic (and potential sales) you'll receive. To understand how big of difference position can make consider the graph below which shows search result position and average traffic share:įrom the graph we learn that the first page of search results receives over 90% of the traffic share and the first three search results receive over 60% of the traffic. Most significantly, the difference between position ten (first page) and position 11 (second page) means a decrease in traffic from that particular search term by over 100%. Not only is it important to rank on the first page of a search engine results page for relevant search terms, but it's equally important to rank in the top positions of the first page. This is why it's so important to choose your keywords carefully, so that the search engines can match and display your site in the search results to the most relevant keywords searches. It's up to the search engine algorithms to determine the best and most relevant matches for every single search. Every time someone does a search, the search engine must decide which handful of results to display from hundreds of thousands of possible pages.
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